SET YOUR ALARMS

HEYBAR drops in

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PLANT-BASED

GLUTEN-FREE

NO STEVIA

DAIRY FREE

NO ARTIFICIAL COLORS OR FLAVORS

14G-15G PROTEIN

6G-7G FIBER

21 ESSENTIAL NUTRIENTS

GOOD SOURCE OF B12

HIGH IN FIBER

UNBOX YOUR ENERGY

MEET THE FLAVORS

We rethought the traditional protein bar with ingredients you recognize and no artificial colors or flavors. Made for more lifestyles. Across generations. Too delicious not to share.

HEY! BAR Chocolate Sea Salt 12-bar carton box in cream packaging with brown “hey!” branding and chocolate bar imagery. Close-up of Kay Dudley, a blonde woman, in sunglasses holding two wrapped hey! Chocolate Sea Salt protein bars.
Chocolate Sea Salt

Bold and smooth, with a salty snap

Coming Soon
One ‘hey!’ Oatmeal Chocolate Chip 12-bar box.Kay Dudley smiling against a pink background, holding a HEY! BAR Oatmeal Chocolate Chip box beside her face.
Oatmeal Chocolate Chip

Cozy oatmeal base, sweet chocolate lift

Coming Soon
HEY! BAR Lemon 12-bar carton box in pale yellow packaging with green “hey!” branding and lemon imagery. Kay Dudley, a blonde woman, holding a yellow phone with multiple hands holding packages labeled 'Hey!'
Lemon

Bright citrus zing, creamy smooth finish

Coming Soon
YOU CAN HAVE IT ALL

VARIETY PACK

Three crave-worthy flavors in one pack.
Joy for all of life’s moments.

SHOP VARIETY PACK
OUR STORY

HEY! WE GET IT

Kay's personal health journey made one thing clear: finding snacks with ingredients you feel good about choosing and crave-worthy flavor shouldn’t be so hard.

That sparked HEYBAR: extra-yummy, plant-powered protein bars made for real life and meant to be shared. For the in-between moments (3pm cravings, rushing to practice, on-the-go bites), we made purposeful-ingredient goodness that never skimps on flavor.

Here's to fuel you'll look forward to.

Learn More About Us
Three ‘hey!’ protein bar wrappers—Chocolate Sea Salt, Oatmeal Chocolate Chip, and Lemon—overlap on a light purple background.
Kay Dudley, a blonde woman, in a purple costume holding a tray of Hey! Bars in the flavors lemon, oatmeal chocolate chip, and chocolate sea salt.
Stack of six protein bar cross-sections: two Lemon bars on top, two Chocolate Sea Salt bars in the middle, and two Oatmeal Chocolate Chip bars on the bottom.
WE CALL IT JOY FUEL

WHAT MAKES OUR BARS?

PLANT-based protein

Pea and oat proteins deliver 14g - 15g of plant-based protein to help power your day.

No artificial colors or flavors

No artificial colors or flavors, and no stevia or sugar alcohol sweeteners.

HIGH IN FIBER

6g - 7g fiber per bar to help you feel satisfied, whether it’s a quick bite or a mid-day pick-me-up.

GOOD SOURCE OF B12

A good source of vitamin B12 in every bar to help support your daily routine.

POWERED BY 21 ESSENTIAL NUTRIENTS

Essential nutrients sourced from a plant nutrient blend - broccoli, spinach, kale, pumpkin, sweet potato, sunflower seed, cranberry, chlorella, maitake mushroom, and shiitake mushroom.

EASY TO LOVE

Formulated without the 9 major food allergens. (Manufactured in a facility that also processes one or more major food allergens). Made without gluten-containing ingredients.

Stack of six protein bar cross-sections: two Lemon bars on top, two Chocolate Sea Salt bars in the middle, and two Oatmeal Chocolate Chip bars on the bottom.
GOOD SOURCE OF

b12

inside heybar
inside heybar

14G-15G

PROTEIN

5G

SUGAR

6G-7g

fiber

21

nutrients

from fruits and vegetables
our promise

Clean feel-good fuel made with ingredients you recognize for everyday moments and the in-between.

KEEPING IT REAL

WHY HEYBAR?

THE GOOD STUFF INSIDE

  • Plant-based pea + oat protein, 14g - 15g per bar
  • 6g - 7g fiber per bar
  • Made with ingredients you recognize, like oats, cocoa powder, and sunflower butter
  • 21 essential nutrients sourced from fruits and vegetables

WHAT WE LEAVE OUT

  • Formulated without the 9 major food allergens. (Manufactured in a facility that also processes one or more major food allergens).
  • Gluten-free
  • No artificial colors or flavors
  • No stevia or sugar alcohol sweeteners
GOOD SOURCE OF

B12

@byheynu

The HEY! Effect

Kay and Tay Dudley posing together with two people in front of a colorful background with 'hey' visible.
Group of women celebrating with balloons and coffee in a cozy indoor setting
Kay and Tay Dudley with two people posing for a photo in front of a colorful balloon arch.
Three people wearing hats with 'hey' branding, making peace signs.
Smiling woman wearing a “hey!” baseball cap holds a yellow drink cup while chatting in a cafe; a photographer with a camera stands nearby and others in matching hats are in the background.
People waiting in line on a city street with brick buildings.
Group of women holding 'hey!' bags with a dog in a store setting
A group of people inside a coffee shop wearing hey hats and hey totes.
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Dark Chocolate Sea Salt
Octmeal Choc Chip
Lemon
The Hey! Day Hat
FUEL MORE MOMENTS
HEY! BAR Chocolate Sea Salt 12-bar carton box in cream packaging with brown “hey!” branding and chocolate bar imagery.

Chocolate Sea Salt

$37.00
HEY! BAR Lemon 12-bar carton box in pale yellow packaging with green “hey!” branding and lemon imagery.

Lemon

$37.00
One ‘hey!’ Oatmeal Chocolate Chip 12-bar box.

Oatmeal Chocolate Chip

$37.00
Purple packaging of 'hey!' bars with product details on a white background

Variety Pack

$37.00
Front view of a beige “hey!” embroidered hat.

The HEY! Hat

$39.00
HEY! GOOD ENERGY COMING YOUR WAY

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